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Binge-watching as a cultural milestone: changes in audience behavior in the era of streaming
Procházka, Jiří ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This diploma thesis, entitled Binge-watching as a cultural milestone: changing audience behaviour in the streaming era, examines audience behaviour in the context of streaming platform use. The thesis examines both the most prominent trends in the consumption of media content using streaming platforms and the changes in this behaviour caused by streaming platforms. The theoretical part presents the context of streaming platforms available in the Czech Republic, the development of series production and the evolution of ways of consuming series content with respect to available technologies. The thesis also presents significant current trends in viewing behaviour. The research focuses on users of streaming services and their audience habits when watching films and series. Its aim was to define the factors that influence audience viewing behaviour, audience motivations for viewing and changes in this behaviour as they move from consuming media content through broadcast television and illegal pirate websites to using VOD services. Grounded theory was chosen as the research method, based on which several levels of coding and subsequent thematic analysis were conducted. The practical part presents the categorised thematic units that emerged from the coding and then presents the results of the work. The...
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Analysis of documentary production of the online streaming service Netflix
Spěváková, Klára ; Štoll, Martin (advisor) ; Kruml, Milan (referee)
This thesis, titled Analysis of the Documentary Production of the Online Streaming Service Netflix, aims to describe the characteristics typical of Netflix's documentary production using a selection of films from 2015 to 2022. The films included in the analysis are American Murder: The Family Next Door, Schumacher, The Social Dilemma, The Tinder Swindler and David Attenborough: A Life on Our Planet. Based on semiotic and image analysis, it examines the various elements of film language used in these films - mise-en-scene, camera, editing and sound, including the narrative mode and structure of the film. The thesis also focuses on describing the key features of Netflix production, its use to influence audiences, and the search for the reason behind the popularity of this production. The thesis also includes a quantitative analysis of Netflix's documentary production.
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Impacts of the COVID-19 pandemic on streaming services and their users
Měska, Tomáš ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis examines the impacts of the COVID-19 pandemic on streaming services and their users. It aims to shed light on how the impacts of the coronavirus pandemic, as well as the government measures and lockdowns that stifled social life and locked people in their homes for weeks, affected the use of streaming platforms by their users. This thesis focuses on the main characteristics and types of streaming services, the basic concepts associated with them, and looks at the production of new content as well as their distribution models. The subsequent section discusses the coronavirus and its impact on social behaviour, and then in particular the impact on the film industry in terms of production, content, cinema and film festival operations and of course the streaming services themselves. The final segment of the thesis then analyses and interprets the data collected in the questionnaire survey. Respondents' answers provide the basis for finding solutions to the research questions, which identify which streaming services users use, how many they use concurrently, how much time they spend watching streaming content, what categories of content they watch, or in what ways they use the services, for example in terms of devices or in comparison to other types of media.
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The Netflix phenomenon and it's impact on the audience behavior
Doležal, Aleš ; Štoll, Martin (advisor) ; Jirků, Jan (referee)
The text of this diploma thesis called "Video on Demand Phenomenon and the Czech Viewer" describes the current situation in the world of the VOD services. It characterizes all the main elements of VOD and related business and viewer behavior and lifestyle resulting from those characteristics. The work also attempts to briefly describe all the main VOD services on the Czech market with regard to their history, current state and deals they offer to the viewer. The bulk of this work is, however, focused on the survey conducted amongst 140 people aged 19 - 26 and presenting its results. The survey finds that majority of those people prefer binge-watching over linear TV, which leads to very uneven TV watching habits and changes in lifestyle. According to the survey, it also appears that paid VOD is currently almost as popular as cable and satellite TV, but majority of people still don't want to pay for more than one service, which means that more than three quarters of them use internet piracy to get access to the desired content.
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Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
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Convergence of media, SVOD services and their usage
Kucserová, Frederika ; Kruml, Milan (advisor) ; Křemen, Pavel (referee)
The bachelor's thesis titled Convergence of media, SVOD services and their usage deals with the process of media convergence, which provided the basis for the emergence of new services. Convergence is ongoing and the pace is accelerating. New devices and functions are emerging. The style of media use is constantly changing. That is one of the reasons why this work was created. It aims to explain the convergence of the media and show the current use of new services. These include SVOD services, which the work focuses on. It describes individual types of convergence, changes in the process of receiving media content, convergent and participatory culture. It presents the types of VOD services, their features and the best-known representatives. It is interested in the origin, offer and features of the world-famous SVOD services that are available in the Czech Republic. It also introduces new services that are just coming to us. In the practical part, the use of on-demand services is examined using a questionnaire survey. At the beginning of this section, three research questions are asked. The research is mainly interested in the use of paid services on demand (SVOD). It also examines how, when and how services are used. It finds out what is the view of users on cultural belonging, which is recently...
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The Phenomenon of Binge-Watching from the Perspective of Uses and Gratifications Theory
Dyachkova, Elina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor's thesis aims to analyze binge-watching with the help of uses and gratifications theory and discover what motivates people to binge-watch. The literature review provides the necessary theoretical background for analyzing binge-watching behavior. It presents the definitions of streaming services and binge-watching as well as the theoretical basis of uses and gratifications theory. Then, this thesis introduces the existing research on uses and gratifications of TV and new media consumption, which have both proven to be relevant in the previous binge-watching studies. After that, this thesis discusses different approaches researchers have taken to analyze the uses and gratifications of binge-watching. In the empirical analysis, the thesis poses two research questions regarding the technological and psychological drivers of binge- watching. The thesis attempts to answer those questions by doing a thematic analysis of in-depth interviews where respondents share what features or psychological needs motivate them to binge-watch.
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Behaviour of the czech user on media platforms Video on Demand
Kahánek, Adam ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
In the last decade Video on Demand (VOD) services are becoming the centre of audiovisual entertainment consumption. American company Netflix is currently the biggest player on the market. Thanks to growing base of viewers it has become big competitor even for big hollywood studios. Those studios don't want to lose the track in this new, popular segment of on-line entertainment, therefore they are also coming out with their own platforms. Viewer's habits on VOD services has many specifics, for example in ways of consumption or in choosing the content. The subject of this thesis is to capture allround behaviour of czech user on VOD platforms.
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Local production as a future for Netflix? Comparison of business strategy when entering selected European countries
Carhounová, Kristýna ; Kruml, Milan (advisor) ; Růžička, Daniel (referee)
This diploma thesis deals with the current phenomenon of video on-demand and the strategy of the streaming company Netflix when entering the European market. In the opening chapters it is necessary to explain the boom of the video on-demand services (VoD) in the context of television history and its position in relation to traditional linear broadcasting. Subsequently, the dramaturgical line and the programming offer of the company are presented , which is undoubtedly a competitive advantage of Netflix. In this context, Netflix's biggest competitors and their approach to production of original content are mentioned. The challenges Netflix is facing in its international expansion are also mentioned, including the need to tailor its offer and produce local content when entering new markets. Afterwards the European market as a whole is analyzed with regard to the specificities of the region and the key steps that were necessary to successfully start doing business on the continent. Last but not least, the thesis examines the position and development tendencies of Netflix in the field of original production in selected three European markets - Norway, France and the Czech Republic. In this part, Netflix is compared to other VoD competitors in these markets as well as by established players such as...
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The evolution of internet televison in Czechia and its impact on linear television
Benda, Tomáš ; Kruml, Milan (advisor) ; Křemen, Pavel (referee)
The thesis deals with the development of internet TVs in the Czechia, their business models, possibilities of further development and thein impact on linear television. Since TV production is distinguished by serial production, it also describes the revolution in the television industry at the turn of the millennium, which changed the rules of writing and filming TV series so far. The thesis also presents all series of Czech internet TVs and compares their genres with audience preferences. For this comparison, the thesis uses both in-depth interviews with internet TV audience respondents and data on the most watched TV shows. In addition to what the viewers on the internet watch, the in-depth interviews also found out when and how (on what device) they watch it, supported by detailed Netflix (the largest internet TV in the Word) statistics. Respondents also watched episodes of three series of Czech internet TVs, which they then subjectively evaluated. Based on their testimonies, it was found that posting all the episodes of one season of any series at once could contribute to its overall viewership (due to binge- watching). Furthermore, based on in-depth interviews, a specific use of the new form of product placement in series for women is suggested, as women are minimally represented in the...
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